When Everyone Was Going Right, I Decided To Go Left…
...and built a 7-Figure Storefront Empire!
And it all started by understanding 3 very simple steps…
Hi, it’s Jim DuBois with WindowWashingWealth.com. This article could be a game changer for your business. But before I go deep into this topic, let me say I appreciate your readership. And in appreciation, I have a FREE Window Cleaning 20 page Business Manual and 1 hour + Audio CD package for you that I just put together – Building A $1,000,000 Business. You can have it Free. Just go to my website (above), opt-in, and be sure to put your complete address in and I will mail the package to you within 48 hours. Be sure to keep an eye on your physical mailbox for a large white lumpy envelope.
Residential, Residential, Residential
Everyone talks residential, residential, residential and they shy away from storefronts – like they are afraid of it. Sure, I get it. Residential offers instant money, like a quick $250 or $300 today and maybe again tomorrow. Appealing, no doubt.
Here’s the real reason why they shy away from commercial. They hear through the grapevine and on the forums that there’s no money in it, it’s cut-throat, it doesn’t work, waste of gas, etc. Let them go on and on and continue to put the word out, because some of us in the commercial storefront business are quietly raking in millions in revenue. See, they just don’t know how to do it strategically and successfully.
Let’s quickly look at residential and compare it to commercial. The residential “cons” are:
- Most jobs are only one time per year, so you must continually market to build a solid customer base.
- Narrow work window based on climate and seasonality.
- Difficult and physical work presents itself in one form or another.
- Jobs far apart in the same day waste time and gas.
- Particular and unreasonable customers at times.
- More equipment to purchase and maintain.
Then there’s the…
The Marketing Dial
Yes, the ever-turning Marketing Dial. It needs to be turned up and turned down depending on several factors:
- the season
- the number of technicians you have
- technician termination or 2 week notice
- new hires
- how fast you want to grow
When you start putting all of these pieces together it becomes a balancing act that has several moving parts that must work synergistically together to perform optimally.
Now, don’t get me wrong. I love residential too. It has been very good to my business. Incredible staff, incredible technicians, and World Class Service for our customers that I am very proud of. As a result, we dominate Charlotte, NC and have more Angie’s List “A” rated reviews than anyone in the country under the category window cleaning. Yes I’m bragging because I am proud of that accomplishment. I just love commercial more!
So when I started my first window cleaning business at the Jersey Shore and then my second window cleaning business years later in NC, I decided to go a different route – commercial storefronts. While everyone was “zigging” right on residential, I decided to “zag” left on commercial storefronts and built a well-oiled machine that was:
- not season dependent
- is year around
- has no marketing dial
- and less moving parts
If I build it once, and I maintain it, I will get paid for life. This in turn can become permanent residual income.
Look at it this way: Sell one week’s worth of weekly window cleaning services and you are suddenly booked out for the year, every year if you abide by the commercial storefront success laws!
And this is precisely what we have done. No miracles, business was not given to me, just one account at a time using a specific set of strategies to build my success. Easily something you can do too if you see the value in it like I do. If so, reach out to me. Here’s what a couple of Window Washing Wealth Licensees have said about starting their storefront divisions from scratch:"Hey, just wanted to let you know that I have sold $2,000 in storefronts this month while at the same time cleaning $3,600 worth of glass." "My first salesman has sold a total of $1,200/month of commercial route work - THIS WEEK, PART TIME! Unbelievable!" "I have $4,000 a month in re-occurring commercial work in 5 months!"
Last week, my sales manager for my commercial division sold $305.00 in storefront revenue for the month (just him). And this is not uncommon for him to do. But what this means is if he were to keep this pace up for one month he will sell $1,220.00 for the month. Add this consistent activity up over the course of a year and you now have a grand total of $14,640.00 for the month. That’s almost 3 Full Time routes in a year! See the power?
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