Running Business in a New World
The debate has started in our industry on whether or not you are essential. And if you choose to stay home, or choose to go out and clean, there’s quite a bit that’s changed over the past few weeks. Regardless of the debate of if you’re essential or not here are some things to think about during this crazy economy.
The reason that COVID-19 is as bad as it is it’s not the fact that there are more deaths than, say, the regular flu. In fact it’s quite the opposite. The reason less people are not buying and the economy is tanking is uncertainty. As everyone knows the only way to sell some thing is to have your prospect be comfortable with what they are buying. Comfortable with you, the process. They need to be 100% comfortable with all of it. Because if they’re aren’t they’re not going to make a buying decision. They lock down and don’t buy anything. Most people don’t know when all of this hype is going to pass. They don’t know when they’ll be back to work. They don’t know if they will be back to work. So, it’s harder to sell them on your services, but not impossible.
The new era were living in is all gloves, masks, and quarantines. People want to know that if you still wash their house, clean their windows, or their gutters, you won’t be potentially infecting them with this flu. Making it known that you were a ‘no contact company’ is huge. It tells them that you’re not going to come in contact with them. It tells him that you’re taking this serious too. Even if you don’t think do you need to be wearing a mask or booties, they may. And we want to do everything in our power to make them comfortable. Remember people who are comfortable will buy.
In today’s day and age where everybody buys from Amazon or shops on eBay it’s super easy to go ‘no contact.’ We do the bookings over the phone. We text them when we arrive on site. We send them a link to pay by credit card for the service when we’re done. Not only is this putting people in a comfortable mindset, they are also already use to doing this kind of transaction. It’s an extremely easy transition.
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