Running a cleaning business is hard work. From getting new clients and maintaining existing ones to managing your employees, you have a lot on your plate. We want to share with you five business tips to help your window cleaning business thrive.
Insurance
We know that insurance isn’t always the most exciting thing to talk about, but having insurance is essential for all business owners, especially window cleaners. You face risks every day while on the job, and you’ll want to be prepared if accidents happen. Your ladder could slip and break one of your customer’s windows. Your customer could trip on your equipment or cords and get injured. Whatever the case, you could be held liable for any injury or damage is done to your client or their property.
Insurance Canopy offers insurance for the affordable price of $26.67 per month or $320 per year. This is a small price to pay to have the coverage you need. You can fill out an application online that takes less than ten minutes. We provide a digital certificate of insurance so you can show your customers your business insured. You can display this proof of insurance on your business cards or website, or wherever you’d like. Get insured today so your business is protected with the coverage it needs.
Branding
Credit: Jeff Scott
Your business’ branding shapes the way your customers perceive your business. This can include anything from your business’ logo, colors, and the look and feel of the company. Branding can be fun, but make sure it is professional and consistent. Design a unique brand for your business so it sticks out from the other window cleaning businesses.
Uniforms
Providing uniforms for your employees is important for your business. Uniforms help your business look unified and professional. Consider having a company shirt that all your employees wear while on the job. This shirt can have your company name and logo on it, so that current and potential customers can recognize your company, creating free advertising. Having company uniforms also saves your employees money and can promote company pride.
Social Media Engagement
Advertising your window cleaning company on social media can be a huge benefit to your business. You can use Instagram to post pictures of your work and link to your website. Facebook can be used for joining window cleaner groups and creating a business page for your company. Consider using Tik Tok for before and after videos of your window cleaning work.
Whatever social media platform you choose to use, make sure that you post consistently and on-brand. Post content that is relevant and appealing to your audience. Engage with your followers—respond to their comments, answer their questions, and be a resource to them.
Email Marketing
If you’re looking for an opportunity to communicate with your clients on a more consistent basis, consider trying email marketing. Email marketing allows you to send emails to your clients whenever you like. Perhaps you send a monthly newsletter sharing company news, monthly promotions, birthday discounts, or just a friendly reminder that it’s time for their windows to get cleaned again. You can use programs like MailChimp to get the job done. Keep in mind that your clients can opt-out at any time, and don’t send any emails that may appear to be spam.
Contact Us Today
We’re here to be your resource for any questions you may have regarding insurance for your window cleaning business. Feel free to reach out to our licensed insurance agents today who are happy and ready to help.
For additional resources, you can also take a look at Insurance Canopy’s blog. We have several articles tailored toward cleaning professionals to help you better understand why you need insurance, how to market your window cleaning business, and how to start a business from scratch. You can also check out our Insurance Glossary for a comprehensive list of insurance terms that you may not be familiar with.
About Insurance Canopy
Insurance Canopy provides small businesses with general and professional liability insurance at a monthly or annual rate. Our policies are designed to protect small business owners, including window cleaning businesses, in the case of a lawsuit arising out of their business operations. Window cleaners without cleaning business insurance may face lawsuits that could cost them their business and their livelihood. With a policy from Insurance Canopy, you get affordable coverage you need from A-rated carriers.
Caitlin Bagley
844.520.6993