Your Business Is a Tree

Your Business Is a Tree

I hate the term “Cash Cow”. I get it, I do. And I understand why people would want one. Having an income stream that you don’t have to think about is just smart business. I still hate it. I guess it’s because the term is so impersonal. It implies that the transaction...

Needs and Wants

Needs and Wants

Understanding human motivation Whether it’s talking to an employee or trying to sell to a potential client, understanding human motivation is vital to success. Human behavior isn’t arbitrary; the more we can understand what drives human decision making, the easier it...

From Bucket Bob to a Million Dollar Look in 8 Steps

From Bucket Bob to a Million Dollar Look in 8 Steps

Branding offers one of the Lowest Effort yet Highest Result marketing strategies - for the long term. As Jeff Bezos says, "Branding is what people say about you when you're not in the room."   Most have no clue how important branding is. Hello again. Jim DuBois...

WHO WE ARE

We are the independent voice for the professional window cleaner. The American Window Cleaner Magazine was started in 1986 and has been creating awesome content ever since!

Email Updates