Hey, it’s Jim with Window Washing Wealth. In this month’s article, let’s take a moment using mind-shift strategies to make a breakthrough.

 

1. Why is it that some companies excel and others struggle so hard? 
2. Why is it that some companies can go from brand new to six figures per month in 24 months, while some just never break $250,000 per year? 
3. Why is it some people can have 50 employees, and some can’t even hire two – that stay?

Well, I’m going to give you one of the keys. I’m talking about good decision-making in your marketing. It takes a toll on us when we make a decision, and we get bad results.

Then we make another decision, and we get bad results again. We start getting so gun-shy to actually make a decision, we never move forward at all. 

We stay stuck! We stay afraid and timid to make the next move, while other companies continue to surge forward ahead of us. One answer to this is finding a mentor and aligning yourself with people who are further down the journey than you are. 

 

So, let’s start this two-part article with…

 

Three Fixes to Make in Your Business That Will Turn It into a Revenue-Generating Machine

Let’s start a mind shift!

If your company is making less than $1 million in annual revenue, you’re not alone. Ten years ago, just 7% of businesses had broken through the million-dollar ceiling. In 2022, that number “ballooned” to 9% – which is still pretty slim odds.

The two-percentage-point increase looks good for your chances of success, though, right? Unfortunately, the rise is only surface level gobbled up by 27.5% inflation over the same period.

That means it’s still just as tough for businesses to break $1 million in revenue, let alone $5 million or $10 million. We also know that between 70% and 90% of small businesses fail in their first five years.

So, here’s my $10 million question: Why? 

What’s The Real Reason Why Your Sales Aren’t Skyrocketing? 

For the vast majority of those who can’t break $1 million or close their doors in the first five years, the problem isn’t lack of demand or cash.

The real problem is poor customer retention rates, substandard lead conversion rates, and poor to nonexistent upsell processes, among other things.

Don’t believe me? I can prove it.

Consider this: The most expensive and difficult activity for a business is lead generation. Lead generation is a massive drain on cash flow and the business owner’s time. 

In some cases, a business goes negative for a period of time for each new customer they close. This is an additional drain on the business’s cash flow. We also know that not every new customer becomes a repeat customer.

When a business is new, the percentage of new customers who do NOT become repeat customers is typically much higher than that of an established business. Yet again, more cash down the drain and more pain for the window cleaning business.

If you combine the expense of generating a lead with poor lead-to-customer conversion rates, limited or no upsell process, and poor customer retention rates, you can almost hear the sucking sound of money going down the drain. You can easily see the water pouring out of the holes in the bucket, or wads of cash being thrown out the car window.

In two Strategy calls, I had last week. One, I found $200,000 in lost annual revenue, and another was $600,000 – out the window! They didn’t see it. It was plain as day to me, and we “plugged” the holes. 

Oh, and a third – and this is a big one, generating 1 Mill + and 5 weeks from going out of business. Not kidding. We immediately went to work on his window cleaning business and widened the gap finding him $30,000 per month in new cash flow – saving his business.

Why Is All This Important?

Well, it becomes the difference between small struggling companies that stay STUCK on the hamster wheel and those other companies that just keep moving forward, capturing more and more market share and leaving their competitors behind.

The primary, long-term reasons boil down to just a handful of strategies, including: 

• poor customer retention rates
• poor to nonexistent upsell processes
• and substandard lead conversion rates

Some window cleaning businesses get past those hurdles initially but fail to sustain them due to a lack of systems to support them, so they stop growing.

Even minor improvements to the above numbers can significantly impact the health of your business and your profits. So, how can you make those improvements? 

I’ve spent the last few years studying this subject, and in next month’s article, I’m going to break them down for you… 

Three Revenue Problems to Fix NOW

 

This Month’s Tip: “Rule Number 1, Don’t Be Number 2.”

 

Jim DuBois, 

Strategy Sensei ™ 

• Marketing – internal and external is a science. How does my company generate 500 to 700 leads per month? Reach out if you’d like the answer to that question…

Has success been a bit elusive, and you feel stuck?

 

Hop on a free strategy call here: Calendly.com/JimDuBois/20-minute

 

Get My Free Updated 25 Page Action Guide: 

 

“Million Dollar Window Cleaner”

 

Jim DuBois is the founder of WindowWashingWealth.com, a niche-specific coaching company for window cleaners – pressure washers designed to help you scale beyond $50,000 or $100,000 per month in revenue, separating you from the day-to-day. If you’re already generating annual revenues in excess of $100,000 – we should talk. For more information go to WindowCleaningBusinessCoach.com.