Window cleaners often find plenty of work throughout most of the year, but depending on location, you may have a slow or an off-season due to the weather or other circumstances. This can cause a dip in profits and even temporarily lay off employees.
If your window cleaning business has an off-season, there is nothing to worry about; there are several things you can do to continue operating your business.
At Insurance Canopy, we provide window cleaning insurance to professionals like you and share business tips. Today we’ll share with you four business tips you can try out during your slow season so you can continue to have a successful business year-round.
Focus on Marketing
One main thing you can do during your off-season is focus on your marketing. This may include revamping your marketing plan so you can find more customers and grow your business. This is a great time to think about expanding your business to new areas you haven’t tapped into before.
You’ll need to research the market and the potential customers in that area. Are there already several other window cleaning companies in those areas? If so, you may want to consider choosing a different area or working extra hard to make sure your company stands out from the competition.
You can also try new marketing strategies, like using social media to your advantage. Suppose you don’t already have an Instagram business account, a Facebook business page, and a TikTok account for your business. In that case, you should create accounts and start creating content to be posted consistently. Use these tools to share your services, contact information and pricing, and more. Your business can grow organically online while posting on social media often.
Revamp Your Website
Your off-season would be a great time to revamp your website, or if you don’t already have a well-developed website, use this opportunity to create a website for your business. Your window cleaning company website should include a home page describing your services, a contact page with hours of operation or a schedule to book, and an about page if you’d like to include the background and history of your business.
Having an updated website that looks professional and modern can boost your business. You want your customers to know you take your business seriously, and your website can show them that. Link your website on social media platforms and have the link on your business cards. As with all marketing, make sure your website is on-brand. This means the design and content of your website match the rest of your company’s content—whether that is ads, blogs, social media, etc. You want people to recognize your company, and you can do that by having a consistent brand.
Set Up a Referral Program
If you don’t already have a referral program for current customers, take this time to set one up. This is a great way to find new customers without tons of work on your end. You can offer several things to your customers so they will give referrals to you. You can offer them a free window cleaning service or 10% off for one month if they refer you to a new customer.
This is a win-win situation for you and your customer because you find new business, and your customer gets a discounted service! Because each company is different, you can decide what will work best for your business’ expenses and operations.
Consider Offering Other Services
Several window cleaning companies offer different services during the slow season. One of the most valued services offered is gutter cleaning. Because you likely already have most of the equipment needed to clean gutters, this shouldn’t be too difficult, and you can clean gutters year-round. If you live in an area with snow, many window cleaning companies offer snow removal during the cold winter months. This is a great service to offer, so you don’t need to lay off a lot of your staff during the winter.
Other window cleaning businesses set up and take down Christmas lights to keep business steady during the wintertime. These are just a couple of ideas of other services you can offer during the off-season or wintertime. If you choose to add additional services for your slower months, you’ll want to make sure your insurance policy provides coverage for these services.
Best of Luck!
We hope these off-season business ideas are helpful to your window cleaning company. Revisit your marketing plan, redesign your website, implement a referral program, and consider offering other services. Happy window cleaning!
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