by AWCmag.com | Jan 27, 2021 | Growth
Phew, 2020 is finally over. That was one heck of a year, between the wildfires, the ‘rona, the election, the economy, the lock downs and even dang murder hornets. 2020 seemed like a B-grade conspiracy theory horror flick playing out in real time. Now that this red hot...
by AWCmag.com | Jan 25, 2021 | Office
How You Can Avoid Hiring Such Creeps Every manager and owner hired some employees they wish they never hired. To make light of – and also put light on – hiring losers, I now give you a special gift: a. Jokes – about types of employees you wish you never hired...
by AWCmag.com | Jan 23, 2021 | Marketing
We all know that customers are super important in our businesses. They are the blood that drives us. But what some of us- or most of us for that fact- have not looked at is: what’s the value of a customer? What is the price that a customer is worth? Ever since we...
by AWCmag.com | Jan 21, 2021 | Growth
I hate the term “Cash Cow”. I get it, I do. And I understand why people would want one. Having an income stream that you don’t have to think about is just smart business. I still hate it. I guess it’s because the term is so impersonal. It implies that the transaction...
by AWCmag.com | Jan 18, 2021 | Growth
Understanding human motivation Whether it’s talking to an employee or trying to sell to a potential client, understanding human motivation is vital to success. Human behavior isn’t arbitrary; the more we can understand what drives human decision making, the easier it...
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