by AWCmag.com | Jan 27, 2021 | Growth
Phew, 2020 is finally over. That was one heck of a year, between the wildfires, the ‘rona, the election, the economy, the lock downs and even dang murder hornets. 2020 seemed like a B-grade conspiracy theory horror flick playing out in real time. Now that this red hot...
by AWCmag.com | Jan 21, 2021 | Growth
I hate the term “Cash Cow”. I get it, I do. And I understand why people would want one. Having an income stream that you don’t have to think about is just smart business. I still hate it. I guess it’s because the term is so impersonal. It implies that the transaction...
by AWCmag.com | Jan 18, 2021 | Growth
Understanding human motivation Whether it’s talking to an employee or trying to sell to a potential client, understanding human motivation is vital to success. Human behavior isn’t arbitrary; the more we can understand what drives human decision making, the easier it...
by AWCmag.com | Jan 18, 2021 | Growth
Branding offers one of the Lowest Effort yet Highest Result marketing strategies – for the long term. As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.” Most have no clue how important branding is....
by AWCmag.com | Jan 12, 2021 | Growth
Whether you’re trying to grow your window cleaning business, or just hang on in these challenging times, your credit may play an increasingly important role in your options for 2021 and beyond. Lenders are increasingly requiring good credit, among other...
by Jessica Snyder | Dec 5, 2020 | Growth
“I don’t think that I want to do this business anymore. At least not the way that I originally planned on doing it. I just don’t think that scaling a business like this is realistic. Nobody cares as much as I do. I just want to be an owner/operator and be...
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