Your Business Is a Tree

Your Business Is a Tree

I hate the term “Cash Cow”. I get it, I do. And I understand why people would want one. Having an income stream that you don’t have to think about is just smart business. I still hate it. I guess it’s because the term is so impersonal. It implies that the transaction...
Your Business Is a Tree

Needs and Wants

Understanding human motivation Whether it’s talking to an employee or trying to sell to a potential client, understanding human motivation is vital to success. Human behavior isn’t arbitrary; the more we can understand what drives human decision making, the easier it...
Your Business Is a Tree

From Bucket Bob to a Million Dollar Look in 8 Steps

Branding offers one of the Lowest Effort yet Highest Result marketing strategies – for the long term. As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.”   Most have no clue how important branding is....
Your Business Is a Tree

5 Credit Mistakes That Can Cost You A Business Loan

Whether you’re trying to grow your window cleaning business, or just hang on in these challenging times, your credit may play an increasingly important role in your options for 2021 and beyond. Lenders are increasingly requiring good credit, among other...
Your Business Is a Tree

Why You Cannot Scale A Service Business

“I don’t think that I want to do this business anymore. At least not the way that I originally planned on doing it. I just don’t think that scaling a business like this is realistic. Nobody cares as much as I do. I just want to be an owner/operator and be...
Your Business Is a Tree

Needs and Wants: Understanding Human Motivation

Whether it’s talking to an employee or trying to sell to a potential client, understanding human motivation is vital to success. Human behavior isn’t arbitrary; the more we can understand what drives human decision making, the easier it is to navigate employee...