by AWCmag.com | Feb 4, 2021 | Growth
There’s still turbulence ahead for small businesses as we move into the latter part of 2020 but those businesses that do survive the next year may emerge even stronger as competition decreases. Whether it’s the opportunity to buy a failing competitor or the chance to...
by AWCmag.com | Jan 31, 2021 | Growth
…in the long run. As a window cleaning business owner, you have probably noticed that for some it’s getting more and more challenging to do business especially in these times, and only a few will ultimately survive in the short term and even less in years to come....
by AWCmag.com | Jan 27, 2021 | Growth
Phew, 2020 is finally over. That was one heck of a year, between the wildfires, the ‘rona, the election, the economy, the lock downs and even dang murder hornets. 2020 seemed like a B-grade conspiracy theory horror flick playing out in real time. Now that this red hot...
by AWCmag.com | Jan 21, 2021 | Growth
I hate the term “Cash Cow”. I get it, I do. And I understand why people would want one. Having an income stream that you don’t have to think about is just smart business. I still hate it. I guess it’s because the term is so impersonal. It implies that the transaction...
by AWCmag.com | Jan 18, 2021 | Growth
Understanding human motivation Whether it’s talking to an employee or trying to sell to a potential client, understanding human motivation is vital to success. Human behavior isn’t arbitrary; the more we can understand what drives human decision making, the easier it...
by AWCmag.com | Jan 18, 2021 | Growth
Branding offers one of the Lowest Effort yet Highest Result marketing strategies – for the long term. As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.” Most have no clue how important branding is....
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