Winter Is Coming

Winter Is Coming

Hello again. Jim DuBois here with WindowCleaningBusinessCoach.com. Put your marketing face on and use this anticipated downtime and focus now on getting your business ready to forge through for the approaching winter season. Either way, it’s coming, and a slowdown is...
Why Is Tracking Your Marketing So Important?

Why Is Tracking Your Marketing So Important?

Most have a clue why it’s important, but unfortunately, most don’t take the time to do anything about it. I just finished a 4-day boot camp for my Window Washing Wealth clients. I went deep into the importance of tracking every marketing campaign, how to do it right,...
In Marketing They Say: Test, Test, Test

In Marketing They Say: Test, Test, Test

Hello. Jim DuBois here again from WindowCleaningBusinessCoach.com. The year is already halfway over. How does that happen so fast? We were entering a pandemic, and now as we depart from one, unfortunately, business owners enter into another. Pandemic 2: trying to find...
What Style of Print Ads Work?

What Style of Print Ads Work?

Continuing from last month’s article “Do Your Marketing Pieces Win or Lose?,” I’m going to go a little deeper into the psychology of making your print ads work. This is stuff my team at Window Washing Wealth™ work on all of the time. And is one reason why we win the...
Creating Fans, Not Customers

Creating Fans, Not Customers

When you start in this industry, many things usually come to mind. What equipment do I need? How do I tackle pricing? Should I file as an LLC or S corporation? Customers are the last thing we ever think of, well we think of many ways of advertising to land the job and...