by AWCmag.com | Oct 19, 2021 | Marketing
Continuing from last month’s article “Do Your Marketing Pieces Win or Lose?,” I’m going to go a little deeper into the psychology of making your print ads work. This is stuff my team at Window Washing Wealth™ work on all of the time. And is one reason why we win the...
by AWCmag.com | Sep 9, 2021 | Marketing
Or do you even have a clue? Advertising is one of those crafts that every window cleaning business owner has done, and more often than not, has done it unsuccessfully. I have seen dozens of marketing pieces from window cleaners and new clients I bring on, insisting...
by AWCmag.com | Aug 17, 2021 | Marketing
When you start in this industry, many things usually come to mind. What equipment do I need? How do I tackle pricing? Should I file as an LLC or S corporation? Customers are the last thing we ever think of, well we think of many ways of advertising to land the job and...
by AWCmag.com | Jul 15, 2021 | Marketing
Hello. Jim DuBois here with WindowCleaningBusinessCoach.com. Last month I gave you four steps to creating a business-building strategy for collecting and maximizing referral generation. This month we’re switching gears to get the phone ringing with virtually NO COST...
by AWCmag.com | Jul 1, 2021 | Marketing
In business there are a lot of different ways that you can advertise. The point of advertising is just getting peoples attention. Certain things will trigger a response more or less than others. But there’s one thing that everybody wants to do. And it is doing...
by AWCmag.com | May 25, 2021 | Marketing
“ONE CUSTOMER, WELL TAKEN CARE OF, COULD BE MORE VALUABLE THAN $10,000 WORTH OF ADVERTISING.” – JIM ROHN There’s a simple premise behind referrals, and it falls into 2-parts – be referable, and reward the behavior you want more of. Being referable, of course,...
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