How to Get More Homeowners Following Your Window Cleaning Business on Social Media
Hey! Jim DuBois here with another article to help you move the needle a little more in your business. Do you know what your clients and other homeowners in your community are doing right now? Checking their phones.
Even if they’re not checking them right this moment, most of them will be checking their social media feeds in the next little while, certainly before this evening is done. Just like you, right?
People check their phones, Instagram, or Twitter feed and check their Facebook, and then they check their phones again. This has massive implications for your business.
While they’re checking their phones and social media, are they going to find your window cleaning business there? Social media allows for an incredible marketing opportunity, but most window-cleaning businesses have barely established any type of presence. Here are five tips to help get you noticed, get more followers, and get more leads for more calls on the calendar.
- Be informative
More homeowners today know less about their homes than ever before. What regular maintenance should they be doing? How long will their gutters, windows, and home exterior stay clean? When could damage occur with lack of maintenance? At my company, we like to post educational tips and reminders throughout the year.
Show yourself to be the expert that you are in your service offerings. Warn people about the dangers of mold, ladder falls, and how dirty windows and solar panels affect their utility bills.
- Keep it fresh
Homeowner tips are great, but mix it up. Start discussions. Promote new blog posts on your website. Share snippets, before and after pictures, etc., from videos you post on YouTube. Tell them about your business.
Celebrate holidays, even lesser-known ones, like:
Happy Valentine’s Day! We LOVE serving our customers!
Or for our industry:
- May 15: National Window Cleaning Day
- August 23: National Pressure Washing Day
- November 5: National Gutter Cleaning Day
- Keep it consistent
You don’t have to be on every social media platform, but you do have to post regularly on every platform that you’re on. People will draw conclusions about your business that you won’t like when they see that you haven’t posted in six months.
We recommend that you set up a schedule and stick to it. For example, at first, it might be posting on Facebook a couple of times a week, once a week on Instagram, and one new video per month on YouTube.
- Keep it interesting!
Whatever you do, don’t be boring! Most of the time, you should not be selling (promoting sales, new products, offering discounts, etc.) because that will get boring very fast. Post content that will grab attention. Here’s one that surprises people and can generate a lot of discussion:
- Windows are responsible for 25 to 30 percent of the total heat gains and losses of the HVAC system. Having dirty windows means less light passes into your home, and this leads directly to less space being heated by the sun and more work for your HVAC system. By keeping your windows properly cleaned, you can enjoy the benefits of reduced energy bills.
- 87% of all mold starts in the gutters. Cracks in the home exterior (fascia, soffit, siding, stucco, etc.) allow water inside, which is another way your home can sustain water damage and fuel the spread of allergens.
- Make it rewarding
From time to time, you can offer discounts or promote new products. We like the idea of holding prize-winning contests for followers who will share a post.
Most of your clients, in fact, most homeowners, will be on Facebook today. You have the opportunity to connect with them on Facebook and other social media platforms. Follow these five tips, and you’ll more grab attention, get more followers and, over time, convert more of them into new customers.
These are some of the strategies my company and my coaching clients continue to implement into our businesses. I hope you do the same.