Keeping Up With the Joneses

Keeping Up With the Joneses

by | Jul 1, 2021 | Marketing

In business there are a lot of different ways that you can advertise. The point of advertising is just getting peoples attention. Certain things will trigger a response more or less than others.   But there’s one thing that everybody wants to do. And it is doing...
How To Build A Referral System

How To Build A Referral System

by | May 25, 2021 | Marketing

“ONE CUSTOMER, WELL TAKEN CARE OF, COULD BE MORE VALUABLE THAN $10,000 WORTH OF ADVERTISING.” – JIM ROHN   There’s a simple premise behind referrals, and it falls into 2-parts – be referable, and reward the behavior you want more of. Being referable, of course,...
Create Your Own Busy Season

Create Your Own Busy Season

by | Apr 20, 2021 | Marketing

Hi. Jim DuBois here again. The times continue to be just plain weird so here is a follow up to my last article titled “Things To Consider Right Now”. Whether it’s 2020, 2008, 2001 or future economic downturns, pandemics, or just plain slow seasons, they come and go....
Pricing Principles You Should Know

Pricing Principles You Should Know

by | Mar 25, 2021 | Marketing

Hello. This is Jim DuBois from WindowWashingWealth.com. Most window cleaning business owners operate in the dark when it comes to pricing our services. They guess and ballpark what they should be charging. When it comes to research, most don’t do it. But if they do,...
What A Customer Is Worth

What A Customer Is Worth

by | Jan 23, 2021 | Marketing

We all know that customers are super important in our businesses. They are the blood that drives us. But what some of us- or most of us for that fact- have not looked at is: what’s the value of a customer? What is the price that a customer is worth? Ever since we...