by AWCmag.com | Mar 8, 2022 | Office
As we head into fall, strengthening our calendar is important to ensure we are covered through the harsh winter. We take into account the weather forecast. If we know we will have scattered thunderstorms the next few days we make sure to leave room in our schedule for...
by AWCmag.com | Jan 25, 2022 | Growth
Years ago, when I first started my business, I was hired by a very difficult customer who seemed intent on making the 3 hours of my life in her house as miserable as possible. She was wealthy, very pretentious, and she knew she had me on my heels—the litany of...
by AWCmag.com | Sep 2, 2021 | Growth
If I asked you right now, “Why do you think your window cleaning business is successful?” your answer would most likely be: “Because I can pay my bills.” Now, you wouldn’t be wrong, but simply writing down “money” as your Key Performance Indicator (KPI) can keep you...
by AWCmag.com | Aug 17, 2021 | Marketing
When you start in this industry, many things usually come to mind. What equipment do I need? How do I tackle pricing? Should I file as an LLC or S corporation? Customers are the last thing we ever think of, well we think of many ways of advertising to land the job and...
by AWCmag.com | May 25, 2021 | Marketing
“ONE CUSTOMER, WELL TAKEN CARE OF, COULD BE MORE VALUABLE THAN $10,000 WORTH OF ADVERTISING.” – JIM ROHN There’s a simple premise behind referrals, and it falls into 2-parts – be referable, and reward the behavior you want more of. Being referable, of course,...
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