SHOULD I GET INTO HIGH RISE?

SHOULD I GET INTO HIGH RISE?

It’s a question every route/residential window cleaning company owner asks himself.  The temptation is difficult to resist. There is a lot of glass that needs cleaning four stories and up in every major city.  The glamour and prestige of high-rise work can separate...
THE TEN MARKETING RULES OF HOME SERVICE BUSINESSES

THE TEN MARKETING RULES OF HOME SERVICE BUSINESSES

Marketing is essential for the long-term success of your business. But there are rules to the game. So, let’s continue from the last two articles on lead generation and take it a bit further.  Let’s discuss these rules and how your marketing should be if you are to...
How To Ditch Your Customers

How To Ditch Your Customers

Do you like money? I must admit, I’m a big fan myself. It’s why many of us decided to start a company, to maximize our ability to make money. But you always seem to run into prospective customers who like money even more than you do, demanding discounts or extras or...
How To Stay Above The Competition

How To Stay Above The Competition

When I see things like this written on the internet or hear people talk about this particular question, I’ve got to be honest; a part of me cringes. Not because the thought of it scares me or it’s a topic I shy away from; on the contrary, it’s something I’ve always...
Advertising

Advertising

It’s still warm here in the north, but as we all know who live here, it won’t be for long! The same can be said about the constant calls, voicemails, texts, and emails from existing or potential clients that beg to be added last minute for service. With the...
Generate A Flood Of Leads, Sales, And Profit

Generate A Flood Of Leads, Sales, And Profit

As a window cleaning business owner, you probably started your company because you were great at your skillset. You love to roll up your sleeves and serve your customers, helping them see crystal clear windows.  But as your business grew, there’s a good chance you...