THE TEN MARKETING RULES OF HOME SERVICE BUSINESSES

THE TEN MARKETING RULES OF HOME SERVICE BUSINESSES

Marketing is essential for the long-term success of your business. But there are rules to the game. So, let’s continue from the last two articles on lead generation and take it a bit further.  Let’s discuss these rules and how your marketing should be if you are to...
Do You Really Run Your Company? 

Do You Really Run Your Company? 

If you ask any business owner why they decided to go out on their own, often the answer they give is freedom. Freedom to make their schedule, freedom to choose the type of work they want to do, and freedom to run their business the way they like it. However, while a...
Around The Globe – McRae

Around The Globe – McRae

I kind of fell into window cleaning in 1996. At the time, I was working at a job I hated; it was full-time and in a small office in a high-rise in the city. A friend was selling his window cleaning business and offered it to me with the provision of paying it off. I...
How Not to Freak Out as a Business Owner

How Not to Freak Out as a Business Owner

Let me just get this out of the way before we get any further: You will freak out from time to time as a business owner. That’s ok. Owning a business produces stress, anxiety, and insecurity and can suck every unit of health and energy out of you if you let it. So,...
How To Ditch Your Customers

How To Ditch Your Customers

Do you like money? I must admit, I’m a big fan myself. It’s why many of us decided to start a company, to maximize our ability to make money. But you always seem to run into prospective customers who like money even more than you do, demanding discounts or extras or...