Train Your Brain
Increasing Self-Confidence, Creating a Positive Self Image and Understanding Your Business - Determines Business Success.
The First Step to Business Building
Hello Again! It’s Jim DuBois with WindowWashingWealth.com. Today we are going to Train Your Brain. It really is the first area of success for any business. And not just in the beginning, but throughout your entire window cleaning career. Understand, the school never taught us how to train the brain for optimal living. But, it's never too late to train your brain to be strong, happy and successful. But it first starts with the dream stealers who surround us in life…
Do not let the dream stealers steal your dream for why you entered this business in the first place. Prepare yourself. Let your excitement for the possibilities brew. Turn yourself on, build your passion so that nothing will stop you, and this will cement your thinking so you can go through brick walls to attain your goals. Know what you want and go after it. Training your mind is probably more important than the techniques of marketing we talk about in the Business Builder section. I didn’t think so until after I attended a couple of conferences.
I routinely sit at what is called breakfast round tables at window cleaning conferences with new window cleaners who had heard about Window Washing Wealth and were trying to get started. I found that 90% of their problems were their beliefs that they couldn’t succeed. It doesn’t matter where these beliefs came from. The bottom line was their beliefs prohibited them from becoming successful.
Throughout history, the biggest enemy of success for an individual has always been themselves.
Your biggest roadblock to financial success will be you.
You will beat yourself up in a number of different ways, but the biggest one will be lack of self-confidence. If you are already defeated in your head before you start, failure is inevitable. If you are already defeated in your head after you start, failure is inevitable So the first important rule of success is to create self-confidence.
It is normal for everybody to have self-doubts. However, for most people, they have been born completely out of proportion. In my business experience, I would estimate that over 90% of the population has been brainwashed from birth into thinking they are inferior, with parents, friends, and relatives, and co-workers holding them back. I worked through the same problems. Ever since I was a kid, I felt that I could do great things, but there was so much brainwashing going on telling me I couldn’t, or it’s too hard, or only special people get those things, that self-doubts began to creep in. These self-doubts had to be dispersed if I was going to be a success at entrepreneurialism.
If you are going to have any success at all to succeed in the window cleaning business, you cannot have a loser complex - “Born to Lose”. This self-image may become true – if you believe it. But only if you believe it. Positive thinking, take charge attitude, and knowing that so many people, just like you have made it will propel you into the 20% and some of you into the 5% and even 1% elite that I talk about.
Positive thinking certainly isn’t anything new; there have been 100’s of books written about it. But what I’m talking about is a real winning attitude. This is best illustrated in the following examples.
When I first became successful at the window cleaning business, people would out of curiosity, ask me about my business. The most common thing I heard was, “Didn’t the thought of failing worry you? Didn’t you worry about all the money you saved… your house… everything?”
To these people, I would simply say, “Failing never even entered my mind. I wasn’t going to fail.” This reaction as I have learned is common among winners. I see it more and more in interviews with other successful entrepreneurs. One of the first times I saw it was with an interview with boxer Mike Tyson. A reporter asked him, “Since you are so boastful, don’t you worry about what’s going to happen if you lose?” Tyson replied, “I’m not going to lose. It doesn’t even enter my mind. I just don’t think like that.”
This attitude of course, does not make one immune from failures. But to a loser, a failure is the end to it all. To a winner, it is simply an error in the trial and error learning process. It is an error to be corrected. It is another obstacle to overcome. It’s not the end. To be a successful entrepreneur, you have to think about success, but know how to handle failure.
I’ll give you a personal business example. My company has engineered 19 commercial storefront acquisitions. Most all have gone just as planned – successfully. But one, not so well. Break-even at best, maybe even lost out into negative territory. Yet, we are still paying the guy we bought out, every month. Am I giving up and throwing in the towel? Am I a failure? Absolutely not! There were areas of this particular buyout that I look back on now and see as red flags. To me being a winner, it’s simply an error in the trial and error process. Something I learned from to only become better.
A loser is always looking for an excuse to fail. And they always have an excuse when they do. It’s always somebody else’s fault, not theirs. But there are always going to be obstacles. If you fail, you didn’t handle the obstacle properly. There are no valid excuses. It’s your fault if you don’t succeed.
Here are the three most common excuses for losing and why you must not accept them if you really want to win.
Another breed of people do BIG things. This other breed is often referred to as ‘THEY”. THEY do this. THEY do that. THEY have this. Only THEY get those things. Who are “THEY”?
First of all, “THEY” do not exist. Most people think that inventions, technology, and creativity in general come from some great master planner’s brain and there are only a select few every generation. That’s not the way things happen. What really happens is that inventions and technology are almost always the result of trial and error, or even pure accident. The start of it all is people actually doing something and discovering how to do it better in the process.
Big things are only done by people who get high grades in school or by those who score high on IQ tests. I will dispel this myth for you right now. I know for a fact that a person’s determination plays a very large part. I think the old proverbs are almost always true – “You can do anything you want to do, if you want to do it badly enough.”
Perhaps that’s why few of the real geniuses throughout history did well in school. Sir Isaac Newton and Albert Einstein, for instance, both flunked out of school and were considered ignorant. Successful entrepreneurs usually do not do well in school, in fact many of them drop out at an early age. For example:
- Thomas Edison was considered inept at math and a poor reader.
- Colonel Sanders of Kentucky Fried Chicken dropped out of school at age 14.
- Dave Thomas, founder of Wendy’s, did not complete high school.
- Richard Branson, a billionaire entrepreneur dropped out of school at age 16.
- Steve Wozniak, the genius behind the first Apple computers, failed college.
…and the list goes on.
Now, here’s the point of all this. If you are worried that you cannot do big things because you didn’t get good grades in school, forget it. This old proverb is also often true, “A” students make the grades, “B” students make the friends, “C” students make the money. But don’t be misled by my critique of education. It’s important to keep up with the latest technology, so you don’t plunge in and reinvent the wheel. That’s a waste of time and money.